Where: New York (Remote Optional), NY, United States

Director of Demand Generation at DearDoc, Inc.

It’s your lucky day. DearDoc is looking for a Marketing Manager to join our fast-growing, start-up team. This is an opportunity to help oversee and execute our demand generation needs to drive our inbound lead funnel for our sales team. 

About DearDoc:

DearDoc is a cloud-based software solution who are reinventing the way new patients meet their doctor. We change the standard of how patients can get in-touch with healthcare professionals by offering tools for engagement across the internet so doctors can modernize how they interact with new and existing patients.

We are a small, collaborative, and diverse team of A+ players who know how to roll-up our sleeves and get things done. Come join us!

Responsibilities:

·      Create and drive the digital demand generation strategies that will help us achieve our ambitious growth goals over the coming years

·      Design, plan, and manage integrated growth marketing programs that create brand engagement, generate high-quality leads, and help those leads convert through the funnel to closed deals

·      Oversee the digital channels and content marketing strategies that comprise our demand gen program

·      Know how to get the best out of measurable performance marketing channels, and have rock solid rationale for how, when, and why to use more brand-oriented tactics that may be harder to quantify

·      Support and help execute strategies that maximize customer lifetime value by decreasing churn, optimizing upsell/cross-sell rates, and encouraging customer referral

·      Contribute to measurement approaches that optimize the efficiency of tactics in market as well as evaluate the overall return on our demand gen investments

·      Partner with Sales team leadership to ensure a cohesive customer experience that maximizes end-to-end lead conversion

·      Build, lead, and grow a high-performing demand gen team

·      Perform other duties as assigned.

Requirements:

·      Bachelor’s degree in marketing or related field, or equivalent experience required

·      3-4 years overall marketing experience required. Specifically around digital demand generation experience in relevant roles.

·      Early stage start up experience is a plus

·      The ideal candidate in this role will have a strong success record of building measurable demand for B2B companies.

·      A continual learner, with a growth mindset, who is on the cutting edge of Demand Generation best practices, with the practical skills to apply best-in-class techniques to the specifics of our business situation.

·      An expert in the digital marketing and content marketing tactics.

·      Proficiency with referral marketing and the ability to create viral growth is a strong plus

·      Strong analytical and critical-thinking skills required, with a test and learn mindset, adept at using data to draw strategic conclusions.

·      Prior experience building and leading a high performing team, yet comfortable rolling up your sleeves.

·      B2B experience is required, ideally working with small- and mid-sized companies

·      Proficiency working with Salesforce is a bonus

·      The ability to work exceptionally well cross-functionally.